What Really Goes Into a TV Ad Commercial
What you see on screen is calm, considered and controlled. What you don’t see, is a hosepipe, a paddling pool, and a team making chaos look intentional.
TV ads are polished, controlled and calm on screen.
Behind the camera, it’s usually a different story.
What most people don’t see is just how much planning, problem‑solving and deliberate decision making sits behind 30 seconds on screen.
And sometimes… how wet it gets.
The Concept: Two Bathrooms, Two Very Different Experiences
The brief was all about contrast.
One bathroom installation handled properly by professionals, while the customer relaxes on holiday, blissfully unaware. The other unfolding in real time, a DIY attempt where confidence is high, experience is low, and patience disappears fast.
That’s where the comedy lives.
Not in over the top performances, but in recognisable situations that slowly escalate until everything tips into chaos.
That balance shaped every decision during the TV ad commercial production for Easy Bathrooms, from locations and set builds to performance, camera movement and pacing.
Building a Bathroom Disaster (On Purpose)
To sell this TV ads DIY chaos, the bathroom set had to look convincingly… wrong.
Uneven finishes. Questionable choices. Tiles that don’t quite line up, no matter how much you squint.
For the WOWVI Spaces team, specialists in high-quality commercial interiors and professional studio builds, this was an unusual brief.
They had to forget everything they’ve spent years perfecting.
Ironically, making something look badly fitted, while keeping it safe, filmable and believable on camera, takes a surprising amount of skill.
In TV ad production, even the bad work has to be done well.
When the Tap Fails (Spectacularly)
One key moment in the advert shows a tap ‘failing’ during installation, blasting water straight into the installer’s face.
No, that wasn’t an accident.
On set, the failed tap was represented using a carefully controlled hosepipe setup, planned for timing, safety and camera angles, while still delivering a very real reaction.
Moments like this are a good reminder that in high-quality video production, the most chaotic-looking scenes are often the most tightly engineered.
Suggesting a Holiday, Without Leaving Home
Here’s the part that usually surprises people.
Those sun-soaked holiday scenes?
Shot on a rainy day in December at Prime Studios.
A large paddling pool did most of the heavy lifting. Add warm lighting, reflections, inflatables and a few carefully styled details, and suddenly it feels like sunshine, relaxation and escapism.
This is one of the oldest tricks in TV ad storytelling: suggestion beats explanation every time.
We don’t tell you the customer is relaxed. You just feel it.
Lighting, Camera and Visual Tone
Lighting did a lot of quiet work in this ad.
The professionally finished bathroom scenes, filmed at the Easy Bathrooms Birstall showroom, were clean, calm and evenly lit, reassuring and effortless.
The DIY scenes? Tighter framing. Stronger contrasts. Just enough visual tension to make you feel slightly uncomfortable.
Good video production doesn’t shout about itself. If the audience feels the difference without noticing why, it’s doing its job.
Why Behind-the-Scenes Matters
Behind-the-scenes content isn’t about ruining the magic.
It’s about showing what actually goes into a TV ad commercial, the planning, the problem-solving, and the moments that look spontaneous but definitely aren’t.
From set builds and lighting decisions to performance and safety planning, BTS footage gives a more honest picture of professional video production.
And let’s be honest, everyone loves seeing how it’s really done.
Every Moment Planned
TV ads might look effortless.
They never are.
Every beat is considered. Every visual choice is deliberate. Even the chaos is designed to serve the story.
That’s what turns a simple idea into a memorable TV ad commercial.
Every moment planned. Even the chaos.
Want to see more behind the scenes?
Follow WOWVI Video for an inside look at how TV ads are really made.