ASK WOWVI
Frequently asked questions about video production answered for you.
- Psst.. It's pronounced "WOW-VEEEEE"
Frequently Asked Video Production Questions:
WOWVI Video provides end-to-end corporate video production services for businesses across the UK. Our work is focused on helping brands communicate clearly, build trust, and use video strategically across marketing, internal communications, and digital channels.
Our corporate video services include brand films, marketing videos, customer testimonial videos, corporate interviews, training and internal communications videos, animated explainer videos, live-streaming for events and conferences and full post-production and editing services.
We also produce broadcast-ready TV commercial adverts, social-first video content, podcast studio, and long-form video assets designed to work across websites, LinkedIn, YouTube, paid media and Connected TV platforms.
WOWVI Video works with marketing teams, business owners, agencies and in-house communications teams across a wide range of industries. Our clients include national brands, growing SMEs, public-sector organisations and event-led businesses.
We regularly support construction, manufacturing, retail, healthcare, professional services, technology and property brands, helping them use video to explain complex ideas, showcase real people, and communicate value with clarity.
Some clients come to us with a clear brief, while others need guidance on where video fits into their wider marketing strategy. We are comfortable working as a fully managed production partner or as a collaborative extension of an existing team.
Our video production process is designed to be straightforward, collaborative and efficient.
We start by understanding the purpose of the video, the audience it needs to reach, and how it will be used. This allows us to shape the creative approach, filming style and distribution strategy from the outset.
From there, we handle planning, scripting, storyboarding and scheduling before moving into filming with our in-house crew and equipment. Post-production includes editing, motion graphics, colour grading, sound design and final delivery in the formats required.
Throughout the process, clients are kept informed and involved, with clear timelines and feedback stages to ensure the final video delivers against its goals.
WOWVI Video is based in Yorkshire, with teams working across Leeds and Wakefield. We deliver video production projects across the UK, including London, the Midlands, the North West and beyond.
Our team regularly travels for on-location filming at offices, events, exhibition venues and external locations. We also offer studio-based production and remote collaboration where required, making it easy for businesses nationwide to work with us.
WOWVI Video offers professional corporate video production services across the UK. While we are based in Yorkshire, we work with businesses nationwide, including Leeds, Wakefield, London and surrounding regions.
You can request a promotional video production quote directly from WOWVI Video. Quotes are tailored to the scope of the project, filming requirements, locations, and post-production needs, ensuring clarity and transparency from the start.
WOWVI Video provides live-streaming services for conferences, corporate events and hybrid meetings. We manage filming, audio, streaming platforms and technical delivery to ensure a reliable and professional broadcast.
WOWVI Video specialises in customer testimonial and case study video production. We focus on authentic storytelling, professional filming, and clear messaging that helps businesses build credibility and trust.
WOWVI Video offers flexible production schedules and efficient post-production workflows. For time-sensitive projects, we can deliver high-quality videos within shorter turnaround times, depending on project scope and availability.
Video production is the process of planning, filming, editing, and creating a final video product.
Costs vary depending on project complexity. We offer free consultations to give you a custom quote!
Editing timelines depend on video length and complexity, but we’ll discuss this in our initial consultation.
Filming times vary depending on script, location, and number of scenes. We’ll create a detailed filming schedule.
We have a diverse portfolio and enjoy working on a variety of video projects. This includes explainer videos, product demos, corporate videos, promotional videos, and more. No matter the industry or video type, we’re here to bring your vision to life. Take a look at our corporate video examples to get an idea of what we do!
We can advise on the best platforms for your target audience, such as YouTube, social media, or your website.
With creative editing, your video content can be repurposed into shorter clips, social media posts, or blog content.
We can offer scriptwriting services or collaborate on a script based on your ideas.
We typically include a set number of revisions in our packages. Additional revisions can be accommodated.
Yes, we can discuss retainer agreements for clients who need regular video content creation.
Video Pre-Production:
We select experienced professionals based on your project’s specific needs.
We use high-quality cameras to fit your project’s requirements. Camera selection is discussed during pre-production. We shoot everything at 4k resolution at a minimum.
We’ll help you brainstorm compelling topics that resonate with your target audience.
Ideal video length depends on your message and audience. We’ll advise on the best approach.
Yes, editing is essential for a polished, professional video.
This might include a shot list, storyboard, script, and production schedule.
We encourage client participation! We’ll hold meetings to discuss your vision, gather feedback on drafts, and ensure everything aligns with your goals.
We understand that plans can evolve. We’ll work with you to adjust the project scope or quote as needed while maintaining your vision.
Yes, we can help cast actors or source professional voiceover talent to fit your video’s needs.
Absolutely! We can help find the perfect filming location that complements your video’s message and aesthetic.
Video Content & Script:
A script is a written plan for your video, outlining the narrative and dialogue.
Absolutely! Subtitles can increase accessibility and engagement.
Yes, raw footage is essential for the editing process. We ensure its secure storage.
We’ll work collaboratively to develop a clear, concise script that effectively communicates your goals.
Absolutely! A strong call to action encourages viewers to take the next step after watching your video.
Don’t worry, we can translate your ideas and goals into a compelling script through interviews and brainstorming sessions.
Storytelling is vital! It grabs attention, engages viewers emotionally, and makes your message memorable.
Yes! Customer testimonials add social proof and build trust with potential customers.
Video Production:
A shoot involves filming your video based on the pre-production plan. We’ll handle all technical aspects.
We can provide raw footage upon request, but edited videos are typically the final deliverable.
Sound bites are short interview clips that add personality and credibility to your video.
B-roll is supplemental footage used for editing, like establishing shots or cutaway scenes.
We have backup plans in place, including rescheduling or filming alternate scenes indoors.
We can help you obtain any necessary permits for filming on specific locations.
Safety is our priority. We have a strong safety record and follow industry-standard protocols on set.
Absolutely! We encourage client involvement throughout the production process.
We offer coaching and tips to help your talent feel comfortable and confident on camera.
TV AD Commercials
A TV ad commercial is produced to meet broadcast standards and is designed to be shown on traditional television channels such as ITV, Channel 4, Sky and regional networks. These commercials must comply with Clearcast regulations, use specific formats and aspect ratios, and are built to capture attention quickly in a high-impact, brand-safe environment.
An online video ad is typically made for platforms like YouTube, LinkedIn, Meta or programmatic display. While both formats share storytelling techniques, a TV ad commercial often requires higher production values, stricter technical delivery, and a stronger focus on broad brand awareness.
At WOWVI Video, we regularly produce TV ad commercials that can also be adapted for online use, ensuring consistency across broadcast and digital channels while maximising your production budget.
Most TV ad commercials are produced in standard broadcast lengths, typically:
10 seconds
20 seconds
30 seconds
40 seconds
The most common length for a TV ad commercial is 30 seconds, as it offers enough time to tell a clear story while fitting neatly into broadcast schedules. Shorter formats such as 10 or 20 seconds are often used for repeat airtime or reminder campaigns.
We usually recommend producing multiple edits of your TV ad commercial so it can be used flexibly across TV, catch-up platforms and social media without re-filming.
The cost of producing a TV ad commercial can vary depending on the concept, locations, cast, animation, set design and filming schedule. In the UK, TV ad commercial production typically starts from £5,000 to £10,000 for simpler productions and can increase depending on scale and complexity.
At WOWVI Video, we specialise in cost-effective TV ad commercial production, using smart planning, in-house studios and creative problem-solving to deliver broadcast-ready adverts without unnecessary spend.
We work with first-time advertisers as well as established brands, tailoring each TV ad commercial to suit your budget, audience and campaign goals.
Read more about how much a TV Ad Commercial will cost in 2026 here
The success of a TV ad commercial is measured using a combination of performance and brand metrics, including:
Website traffic increases during airtime
Branded search uplift
Call volumes or enquiry submissions
Regional or time-based sales trends
Brand awareness and recall studies
When TV ad commercials are paired with digital activity, such as paid social or online video, performance can be tracked even more accurately. Many businesses now use TV advertising as part of a wider, measurable marketing strategy rather than a standalone channel.
We help clients plan TV ad commercials with clear objectives, ensuring the creative supports measurable outcomes rather than just visibility.
Yes. A professionally produced TV ad commercial can and should be repurposed across multiple platforms. With the right planning, a single shoot can generate:
Short social media edits
YouTube pre-roll ads
Website hero videos
Behind-the-scenes content
Cut-downs for paid digital campaigns
At WOWVI Video, we design TV ad commercials with multi-channel use in mind from the start. This approach increases ROI and ensures your brand message stays consistent across TV, online and social platforms.
Yes. All TV ad commercials broadcast on UK television must be approved by Clearcast before airing. Clearcast reviews scripts, visuals and claims to ensure compliance with advertising regulations.
We manage the Clearcast process as part of our TV ad commercial production service, guiding clients through script approval, final clearance and delivery requirements so there are no delays or surprises before broadcast.
Absolutely. TV ad commercials remain one of the most trusted and impactful forms of advertising, particularly when combined with digital targeting and catch-up TV platforms.
Modern TV advertising allows brands to reach highly specific audiences by region, time slot and viewing behaviour. When supported by strong creative and a clear message, a TV ad commercial can build credibility, trust and long-term brand recognition faster than many digital-only campaigns.
Post-Production & Delivery:
One of the most frequently-asked video production questions! We can help you track key metrics like website traffic or lead generation to gauge video effectiveness.
The number of videos depends on your marketing goals. We can discuss video strategy during consultation.
Payment structures are flexible. We’ll outline our terms in a proposal after our initial meeting.
Yes, we can optimise your video for various platforms with specific sizing and format requirements.
We can incorporate SEO best practices into your video title, description, and tags for better online discoverability.
We can help you set up video analytics to track metrics like views, engagement, and click-through rates.
Yes, in some cases, we can help you upload and schedule your video directly to your social media platforms.
Yes, we can provide closed captioning to ensure your video is accessible to a wider audience.
Additional Services:
Yes, we offer professional voiceover and music licensing services to enhance your video.
We incorporate your branding guidelines and graphics to ensure a consistent brand message.
We typically archive video files for a set period (discussed in our agreement) for your safekeeping.
After a brief consultation, we can provide a quote within a few business days.
Yes, for certain projects, we can incorporate motion graphics or animation to enhance your video’s visual impact.
We specialise in crafting clear and engaging explainer videos or product demos that showcase your offerings effectively.
Yes, green screen filming opens creative possibilities for special effects or virtual backgrounds in your video.
We can partner with translation and subtitle service providers to make your video accessible to a global audience.
We can help develop a video marketing strategy to ensure your video reaches the right target audience and achieves your marketing goals.
Video Types:
Live-action video production costs depend on filming locations, actors, and crew size. Animation video production costs depend on style, complexity, and length.
There are many! Here are a few common examples:
- Company profile videos: Introduce your company, its mission, and its offerings.
- Promotional videos: Generate excitement for a new product, service, or event.
- Explainer videos: Clearly explain a complex concept, product, or service in a short, engaging way.
- Customer testimonial videos: Showcase the positive experiences of your customers to build trust.
- Recruitment videos: Attract top talent by showcasing your company culture and career opportunities.
The best video type depends on your specific goals and target audience. We’ll discuss your needs and recommend the most effective video format.
Absolutely! We can tailor a video to your specific needs, incorporating elements from various video styles to achieve your desired impact.
We offer both live-action and animation video production services. We’ll help you choose the approach that best suits your story and budget.
Yes, in some cases, we can incorporate stunning drone footage to add a unique perspective to your video.
Take The First Step Towards Creating Your Company Video
‘Got video production questions? Drop us a message, we’ll be happy to answer them.’