You Made an Amazing Video…Now What? Revealing Distribution Strategies for Maximum Impact
Congratulations! You've poured your heart and soul into crafting a stellar video. But the journey doesn't end with hitting "export." To truly reap the rewards of your video content, you need a robust distribution strategy. Here's how to unleash your video's potential and reach a wider audience:
Step 1: Embrace Your Website as Home Base
- Prime Placement: Don’t bury your video in the depths of your website. Feature it prominently on your homepage, landing pages, and relevant blog posts.
- Optimise for Search: Include relevant keywords in your video title, description, and surrounding website copy to improve search engine discoverability.
Step 2: Social Media Savvy – Your Video’s Launchpad
- Tailor for the Platform: Repurpose your video for different social media platforms. Shorter, punchier edits for platforms like Instagram Reels or TikTok, and longer cuts with informative captions for LinkedIn.
- Post Consistently: Don’t just rely on a one-time post. Schedule posts throughout the week to maximise reach and keep your audience engaged.
- Paid Promotion Power: Consider allocating a budget for social media advertising to target your ideal audience and amplify your video’s reach.
Step 3: Email Marketing – A Targeted Approach
- Segment Your Audience: Segment your email list based on interests and demographics to ensure your video resonates with the recipients.
- Compelling Subject Lines: Craft engaging subject lines that entice viewers to click and watch your video.
- Call to Action: Include a clear call to action in your email, encouraging viewers to visit your website, subscribe to your channel, or download a related resource.
Step 4: Collaboration is Key – Partnering for Success
- Influencer Outreach: Partner with relevant influencers in your niche to share your video with their established audience.
- Industry Publications & Blogs: Reach out to industry publications or bloggers who might be interested in featuring your video content in exchange for a mention or backlink.
Step 5: The Power of SEO – Organic Growth over Time
- Video Sitemaps: Submit your video sitemap to search engines to improve discoverability.
- Optimise for YouTube: If you’re hosting your video on YouTube, leverage keywords in your title, description, and tags. Encourage viewers to like, comment, and subscribe to your channel.
Step 6: Content Consistency is King
- Regular Uploads: Don’t rely on a single video. Develop a consistent content calendar and create a regular stream of high-quality videos to keep your audience engaged.
- Variety is the Spice of Life: Experiment with different video formats, lengths, and styles to cater to diverse viewer preferences.
Remember, successful video marketing is a marathon, not a sprint. By implementing these distribution strategies and consistently creating high-value video content, you’ll cultivate a loyal audience and propel your brand to new heights. WOWVI Video can help you develop a winning video distribution strategy and create a content calendar that keeps your audience engaged. Contact us today to discuss your vision and let’s turn your video content into a powerful marketing tool!
Why Businesses Choose WOWVI Video
At WOWVI Video, we’re more than a video production business. We’re part of a wider ecosystem built to help your business grow. Clients choose us for our creative input, collaborative approach, and our incredible talent, but they stay for the community, support, and seamless experience that comes from being part of the WOWVI Group.
We’re proud to sit alongside our sister companies: WOWVI Spaces, a commercial spaces design business specialising in exhibition stands, commercial interiors and office fit-outs, and Active Print & Design, a full-service print and design specialist. Together, we offer a unique blend of services that support businesses not just with workspace, but with marketing, branding, and creative content too.
Together, we offer an end-to-end solution for businesses looking to elevate their brand identity, improve their marketing impact, and create visually stunning content that connects.
Whether you need a promotional video, a branded workspace, or cohesive marketing materials, WOWVI Group has you covered.
Get in touch today to discover how we can help your business reach new heights through the power of video, space, design and print marketing.