Where Video Production Is Heading in 2026: The Trends Every Brand Should Prepare For

Audiences still love video, but they’re also more selective. They pause for content that feels relevant and scroll past anything that doesn’t.

Meanwhile, platforms, creators and production tools are changing fast. AI is speeding up workflows, social channels are rewriting the rules and video is becoming integrated into almost every digital touchpoint.

For brands, the message is clear: Your customers expect to see video!

Here’s what’s shaping video marketing in 2026, and what it means for your strategy.

Short-Form Video Still Wins Attention But Long-Form Video Builds Trust

Short-form video continues to dominate social media. It’s quick to consume and perfect for reach.

But long-form content is becoming more valuable again.
Viewers are happy to invest time when the content offers depth or a story worth following.

Brands are now combining both:

Short-form attracts. Long-form connects. Together, they’re far more powerful than either on its own.

Shoppable & Interactive Video Are Becoming Normal

Product video is increasingly part of the buying journey.

With features like clickable hotspots, product tags and in-video checkout, viewers can now move from interest to purchase in seconds.

For brands, that means:

• stronger conversion rates

• clearer tracking

• shorter customer journeys

Video is shifting from awareness to action and doing both extremely well.

Creator-Led Content Feels More Authentic

People trust people more than brands.

That’s why creator-led content continues to grow, and why audiences respond so strongly to real voices and real experiences.

This doesn’t replace polished brand films. It complements them.

The most effective strategies blend:

• professional production for key moments

• creator and UGC-style content for authenticity

It’s not about choosing one or the other, it’s about balance.

Personalised Video Is Becoming Easier and More Expected

AI makes personalisation far more accessible.

Video Production Companies can now create variations of a video tailored to audience interests, locations or behaviours, automatically.

Personalisation helps content feel relevant, which is crucial when attention is limited.

If video doesn’t feel “for me,” people scroll on. In 2026, relevancy is everything.

Video Isn’t Just for Social Anymore

Video is spreading across every digital and physical space:

• Connected TV

• Websites and landing pages

• Email marketing

• LinkedIn and B2B platforms

• In-store screens

• Events and exhibitions

This means brands need a broader view of video, not platform-first, but audience-first, delivered consistently wherever that audience spends time.

Modern TV Ad Production Is Built for More Than TV

TV ads in 2026 shouldn’t be shot for a single screen.

Modern ad production considers:

• Multiple formats and aspect ratios

• Clear messaging in the first few seconds

• Adaptability for VOD, YouTube and social platforms

• Long-term use across campaigns

This ensures that TV advertising is no longer a one-channel investment, but a central part of a wider video strategy.

So What Video Format Should Brands Focus on in 2026?

The brands succeeding this year are the ones who:

→ Use AI wisely
→ Combine short and long-form content
→ Support the buying journey with product video
→ Blend professional and creator-led storytelling
→ Personalise content wherever possible
→ Show up across more channels with purpose

These shifts aren’t temporary. They define where video is heading.

WOWVI Video: Helping Brands Build Smarter Video Strategies

At WOWVI Video, we help brands make sense of this landscape, not just by producing great content, but by building video strategies that work across platforms and audiences.

If you want support shaping your 2026 video approach, we’re here to help.