What Is A Corporate Video Company?

That’s according to a recent article in the Evening Standard that revealed, worryingly, that social media is eroding our ability to concentrate. 47 seconds is now the average length of time our brains are willing to focus on one thing.

Why do we mention this? Well, the title of this blog post what is a corporate video company? …And, if you’ve come here to find the answer to that question, we want to give you a bit of context. 

You see, a corporate video company is exactly the kind of solution you need if you’re up against the shortest attention spans in known history. Whether you’re marketing your business to potential customers via social media, attempting to hold onto visitors landing on your website, or even training new recruits, there’s one medium that does it – statistically – better than any other. Video.

What is a corporate video company?

A corporate video company specialises in creating professional video content for businesses, including promotional videos, training videos, explainer videos and testimonial videos. The video production services they provide will be tailored to meet specific business goals and help enhance communication, branding, engagement and understanding. 

To get an idea of what a corporate video company does, take a look at our corporate video examples.

So, why would I need a corporate video company?

If we start with the statistic that viewers retain 95% of a message conveyed through video compared to 10% from text, it’s easy to understand why you, I – anyone – would need a corporate video company in some form, at some point. Businesses survive through clear and easily-digestible information, whether that’s through their advertising and promotion, training or internal communications.  

But why not just pick up a smartphone and start creating video content? This is a great idea – and we actively encourage it! However, if you want video content that truly represents you in a professional- trustworthy light, you’ll need a corporate video company to deliver this for you.

In 2024, there are more channels than ever that can be a vehicle for your video content. Multiple social media platforms, TV, web – including your own website – and of course the sharing of video via email, company intranets and so on. For some purposes and via some of those channels, there’s nothing better than using your iPhone and creating a short video.

 For example, a quick instructional video to a valued customer, an in-the-moment video post on Facebook or, of course, a short clip for Tiktok. There are many instances where the DIY-nature of creating a short video yourself is absolutely suitable, and in some ways, adds authenticity.

Equally, though, there are many reasons to employ video production professionals to create your video content. A company video on your website homepage, a product launch video or a case study video are all times when quality and professionalism really need to be the order of the day. Imagine that, in all of these examples, the video is the first time a potential customer engages with you. First impressions and all that!

Added to that, hiring professionals to create your video content means you can get back to doing what you do best – running your business!

What types of corporate videos are there?

The best corporate video companies will be able to provide the following:

Promotional Videos and Product Videos: Designed to market a product or service, these videos are engaging and often used in advertising campaigns.
Training Videos: Used to educate employees or customers, training videos can range from onboarding tutorials to detailed product instructions.
Testimonial Videos: Featuring satisfied customers or clients, these videos help build trust and credibility.
Event Coverage: Documenting corporate events, conferences or product launches, events videos capture highlights and key moments.
Explainer Videos: Simplifying complex concepts, these videos are used to explain products, services or processes in an easy-to-understand way.
Company Videos: The purpose of a company video is to provide an introduction to, or overview of, your business, and will also usually focus on your core message or proposition. 

We go into a little more detail about different video production services here. 

What can WOWVI Video do for you?

So, who can help you win over those short attention spans? Here at WOWVI Video, we’ve the expertise to create a corporate video for your business that’ll cut through the noise. Whatever the purpose, and whatever the goals, we’ll help you connect with your audience, establish your brand and help drive business growth. Read more about the benefits of video marketing, why corporate video production is essential for your business, and the true ROI of your corporate video – and then give us a call. What is a corporate video company? We’re the people who can help take your business to the next level!