You Made an Amazing Video…Now What? Revealing Distribution Strategies for Maximum Impact

Congratulations! You've poured your heart and soul into crafting a stellar video. But the journey doesn't end with hitting "export." To truly reap the rewards of your video content, you need a robust distribution strategy. Here's how to unleash your video's potential and reach a wider audience:

Step 1: Embrace Your Website as Home Base

  • Prime Placement:¬†Don’t bury your video in the depths of your website. Feature it prominently on your homepage, landing pages, and relevant blog posts.
  • Optimise for Search:¬†Include relevant keywords in your video title, description, and surrounding website copy to improve search engine discoverability.

Step 2: Social Media Savvy – Your Video’s Launchpad

  • Tailor for the Platform:¬†Repurpose your video for different social media platforms. Shorter, punchier edits for platforms like Instagram Reels or TikTok, and longer cuts with informative captions for LinkedIn.
  • Post Consistently: Don’t just rely on a one-time post. Schedule posts throughout the week to maximise reach and keep your audience engaged.
  • Paid Promotion Power:¬†Consider allocating a budget for social media advertising to target your ideal audience and amplify your video’s reach.

Step 3: Email Marketing – A Targeted Approach

  • Segment Your Audience:¬†Segment your email list based on interests and demographics to ensure your video resonates with the recipients.
  • Compelling Subject Lines:¬†Craft engaging subject lines that entice viewers to click and watch your video.
  • Call to Action:¬†Include a clear call to action in your email, encouraging viewers to visit your website, subscribe to your channel, or download a related resource.

Step 4: Collaboration is Key – Partnering for Success

  • Influencer Outreach:¬†Partner with relevant influencers in your niche to share your video with their established audience.
  • Industry Publications & Blogs:¬†Reach out to industry publications or bloggers who might be interested in featuring your video content in exchange for a mention or backlink.

Step 5: The Power of SEO – Organic Growth over Time

  • Video Sitemaps:¬†Submit your video sitemap to search engines to improve discoverability.
  • Optimise for YouTube:¬†If you’re hosting your video on YouTube, leverage keywords in your title, description, and tags. Encourage viewers to like, comment, and subscribe to your channel.

Step 6: Content Consistency is King

  • Regular Uploads:¬†Don’t rely on a single video. Develop a consistent content calendar and create a regular stream of high-quality videos to keep your audience engaged.
  • Variety is the Spice of Life:¬†Experiment with different video formats, lengths, and styles to cater to diverse viewer preferences.

Remember, successful video marketing is a marathon, not a sprint. By implementing these distribution strategies and consistently creating high-value video content, you’ll cultivate a loyal audience and propel your brand to new heights. WOWVI Video can help you develop a winning video distribution strategy and create a content calendar that keeps your audience engaged. Contact us today to discuss your vision and let’s turn your video content into a powerful marketing tool!

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