Soundtrack Success: Choosing the Perfect Background Music for Your Corporate Video

Music is a powerful storytelling tool. The right background music can elevate your corporate video from informative to truly captivating. But with a vast ocean of music options available, how do you choose the perfect track to complement your video's message? Fear not, marketing maestro! Here are our top 3 tips to guide you towards background music bliss:

Tip #1: Harmonise with Your Video’s Theme

The first step is understanding the overall theme and tone of your video. Is it a dynamic explainer video showcasing your innovative product? Or perhaps a heartfelt testimonial video highlighting customer success stories? Consider the emotions you want to evoke in viewers.

  • Upbeat & Energetic: For product demos or company culture videos, a fast-paced, instrumental track with a positive vibe can keep viewers engaged.
  • Informative & Trustworthy: For explainer videos or thought leadership pieces, consider a more calming and professional instrumental track that underscores the information being presented.
  • Emotional & Inspiring: Testimonial videos or corporate social responsibility messaging might benefit from music with a more heartfelt and uplifting melody.

Tip #2: Mind the Tempo & Match the Mood

Tempo, or beats per minute (BPM), plays a crucial role in setting the pace of your video. A high BPM track (120-180 BPM) can create a sense of urgency and excitement, ideal for fast-paced product demos. Conversely, a slower tempo (60-100 BPM) can evoke a sense of calmness and trust, well-suited for testimonial videos or thought leadership pieces.

Tip #3: Vocals or No Vocals?

The presence of vocals in your background music is a key decision. Vocal tracks can sometimes add emotional depth, but they can also distract viewers from the video’s message. Here’s a quick breakdown:

  • Instrumental Tracks: These are a safe bet, offering a versatile backdrop that complements the visuals without overpowering them. Ideal for explainer videos and presentations.
  • Vocals with Caution: If you choose a vocal track, ensure the lyrics are minimal and don’t clash with the video’s narration or key messages. Uplifting background vocals can work well for company culture videos or feel-good brand stories.

Bonus Tip: Editing Magic – Matching Cuts to the Beat

Once you’ve chosen your music, consider editing your video to the rhythm of the track. Strategic cuts on strong beats or during instrumental breaks can add a professional touch and enhance the overall viewing experience.

Where to Find Royalty-Free Music Gems?

Thankfully, you don’t need to be a music maestro to find high-quality background music. Several online production libraries offer extensive royalty-free music collections specifically curated for corporate video production:

By following these simple tips and exploring the wealth of royalty-free music libraries available, you can unearth the perfect background music to elevate your corporate video and leave a lasting impression on your audience. WOWVI Video can help you incorporate these elements into a cohesive video production strategy. We’ll collaborate with you to select the perfect music and create a video that resonates with your target audience. Contact us today to discuss your vision and let’s transform your corporate video into a masterpiece!

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