How Much Does a Business Video Cost to Produce?

Unlike buying a loaf of bread, there’s no one-size-fits-all answer when it comes to video production costs. The price tag can vary significantly based on several factors, and that’s exactly what we’ll be diving into today.

Breaking Down the Video Production Cost Spectrum:

Understanding video production costs involves considering two key elements:

• Hard Costs: These are the tangible expenses directly associated with creating your video, like equipment rental, location fees, hiring actors or voiceover artists, and crew salaries.
• Value Costs: This goes beyond the physical production and represents the expertise, creativity, and strategic planning poured into your video by a skilled production company. A well-crafted video tailored to achieve specific marketing goals delivers far greater value than its production cost alone.

Let’s Get Nitty-Gritty with Some Estimates (in £):

Here’s a breakdown of some typical costs associated with different video types:

Hard Costs:

• Voiceover Artists: The price can range dramatically depending on experience and the project’s specific needs. Expect to pay anywhere between £100 for a local voiceover artist to over £2,000 for a well-known celebrity voice.
• Locations: Filming on location can add to the cost. Renting a studio space could range from £200 per hour to several thousand pounds for an elaborate set design. Filming permits for specific locations can also incur additional fees.
• Talent: Hiring actors or models for your video falls under hard costs. Rates can vary depending on experience, usage rights, and the complexity of the role.
• Crew: A video production crew typically comprises a videographer, director, sound technician, and potentially additional specialists depending on the project’s needs. Day rates for crew members typically range from £250 to £750.
• Kit: Camera equipment rental costs can vary based on the chosen camera system and additional accessories needed. For a basic setup, expect to pay around £200 per day, while high-end equipment can reach upwards of £1,000 per day.

A Word on Live Action & Animation Costs:

It’s important to understand that pricing for live-action and animation videos isn’t typically calculated on a “per minute” basis. The complexity of the project significantly impacts the cost. Here’s a general range for these video types based on our experience:

• Live Action Videos: For a typical live-action video with a straightforward concept and minimal locations, expect to pay between £2,500 and £5,000. However, this cost can increase significantly for projects requiring elaborate sets, special effects, or extensive post-production editing.

• Animations: Moderately complex animation projects typically range from £3,000 to £6,000. The cost increases with the level of detail, animation style (2D vs. 3D), and length of the video.

• 3D Videos: These are the most expensive video type due to the intensive work involved in creating 3D models and animation. Our typical range for product demonstration 3D videos falls between £5,000 and £15,000.

• Live Streaming: Similar to live-action videos, live streaming costs depend on the complexity of the setup. Basic single-camera live streams can start from £2,000, while multi-camera productions with elaborate sets and graphics can reach £15,000 and upwards.

Beyond the Numbers: The Value of Expertise

While the cost breakdown above provides a helpful starting point, remember that the true value of a business video lies beyond the hard costs.

WOWVI Video’s team of experienced professionals brings a wealth of creativity, strategic planning, and industry knowledge to the table. We work closely with you to understand your unique marketing goals and craft a video that resonates with your target audience, delivers a clear message, and ultimately drives results.

A Well-Crafted Video is an Investment, Not Just an Expense

Think of your video as an investment in your brand’s future. A high-quality, strategically designed video can generate leads, boost sales, and solidify your brand identity. The return on investment (ROI) from a well-crafted video can far outweigh the upfront production cost.

Ready to Discuss Your Video Project?

Understanding your budget and project goals is crucial for crafting a video that delivers exceptional value. Contact a member of the WOWVI Video team today! We’ll walk you through the cost implications based on your specific requirements, discuss creative concepts, and ensure your video is an investment that propels your brand towards success. Don’t hesitate to reach out – we’re here to answer your questions and turn your video vision into a reality.