5 Uses For An Online Video

We’ve worked on big-budget video production projects for brands that are household names. We’ve crafted social media videos for start-ups. And, we’ve provided online video content for businesses big and small throughout the north of England – and beyond.

93% of buying journeys start online, so using video can significantly help drive sales for your business. Investing in even one business video can make a difference! So, should you decide to invest in an online video – here’s how you can use it, and the difference it will make…

Making many online videos from one

Before we dive into uses for online videos, it’s worth mentioning that for ultimate impact and to unleash the full potential of video marketing, it’s always best to create videos bespoke to each platform, message or desired outcome.

That said, one video can often be cut up into multiple shorter videos for different purposes – and that’s even more cost effective if you have facilities and the know-how to take your professional video and create short-form alternatives from it yourself.

For the purposes of this blog post, we’re assuming you have one video that can be edited and adapted for multiple uses. For more guidance on creating business video content on a budget, read our simple ways to cut corporate video costs.

Homepage video

Your website’s homepage will likely be the most-visited page on your website. This makes it the most valuable page on your website, not to mention the page that Google will likely pay most attention to.

Therefore, a video on your homepage is a must. It will:

• Boost SEO, because Google loves video content!
• Help those landing on your website for the first time understand who you are and what you do, therefore boosting their confidence in buying from you.

A video on your homepage grabs attention, boosts engagement and quickly conveys your brand’s message.

Product page video

Like your website homepage, those pages within your website structure that showcase products or services are also highly important landing pages. A video here serves a slightly different purpose – yet is still hugely important to the buying journey:

• A video allows the viewer to understand the product or service!
• The video will help the viewer to gauge if the product or service is right for them.

Social media video

Website videos help to convert potential customers on your website. Using a business video on social media helps to draw them in, and direct them to your company website.

Videos capture attention quickly, convey messages effectively, and are more likely to be shared – whichever social media platform you use! More video content is consumed on social media now than ever before. If you’re able to edit your business video into smaller chunks, they’ll work perfectly on social media, where attention spans can be short!

Use your business video on social media to:

• Capture the attention of social media users and increase awareness of your brand.
• Direct them to your website to view your products or services.

Email campaign content

A bog-standard marketing email campaign is just text, and sometimes a few images. However – add in a link to an online video, and you’ve transformed your email marketing!

Video conveys messages far more easily – in fact, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Everyone loves to watch a video!

Adding a link to a video in your email marketing will:

• Help you stand out from other email marketing campaigns that everyone’s inboxes are full of.
• If it’s a link in your email, it’ll be a far more enticing (and lucrative) button than a standard website link!

Video advertising

The benefits of video advertising are huge – for the reasons we’ve already mentioned, such as the increase in engagement in videos of text or pictures, and how much more efficient video is at conveying a message.

So it makes sense to use video for paid advertising. Opportunities for video advertising online includes YouTube, social media advertising and even TV.

• Platforms like Instagram, Facebook, and TikTok allow you to run short, engaging video ads that quickly capture attention and drive traffic or conversions.
• Using third party platforms allows you to get to a wider audience – and, on platforms like YouTube, viewers will see your video before watching content. A captive audience!

What a video production company can do for your business

One video can make many pieces of video – and it’s online where your video content will thrive, and do wonders for your business.

As we mentioned earlier, this blog post assumes that you have one video that you be able to edit into multiple smaller videos yourself. However, a video production company can also provide you with multiple online video pieces for multiple uses. They’ll tailor each video to the product, service, target audience or even platform on which it’s to be used.

Investing in video production content from video experts is a long-term investment, and one that your business will benefit from for many months and years to come. So, it’s wise to get it right as soon as possible. Read more here about what makes video marketing so effective for your business.

WOWVI Video can help you connect with your audience online – as well as build your brand and drive real business growth. Want to know what we can do? Check out our video production services page – and then get in touch!